Bridging Cultures and Formats: Insights from Learning Business Communication and Correspondence and Applications for Teaching Chinese Business Documents
DOWNLOAD PDFTaotao Liu
Shanghai University of International Business and Economics, Shanghai, China
Abstract
This paper reflects on the learning journey of mastering English Import/Export correspondence, focusing on three core pillars: stylistic formatting, document structure, and the practical application of Incoterms. Drawing from personal experience as a learner, the paper identifies key challenges in transitioning from general English to specialized business communication. Furthermore, adopting the perspective of a teacher of Chinese as a Foreign Language (CFL), this paper analyzes the fundamental differences between English business letters and Chinese official documents (Gongwen), contrasting them in terms of layout, salutations, politeness strategies, and logical flow (inductive vs. deductive). Finally, it proposes pedagogical strategies to improve teaching efficiency, including contrastive error analysis, genre-based scaffolding, and the use of realia and simulated Incoterms scenarios. The conclusion asserts that understanding these linguistic and cultural nuances is crucial not only for trade professionals but also for language educators aiming to prepare students for the global marketplace.
Keywords
- Business Correspondence
- Cross-cultural differences
- Incoterms
Preview
References
- Chan, M. (2018). English for International Trade: Correspondence and Legal Frameworks. Shanghai University of Finance & Economics Press.
- Gu, Y. (1990). Politeness phenomena in modern Chinese. Journal of Pragmatics, 14(2), 237-257.
- International Chamber of Commerce (ICC). (2019). Incoterms 2020. ICC Publications.
- Kirkpatrick, A., & Xu, Z. (2012). Chinese Rhetoric and Writing: An Introduction for Language Teachers. WAC Clearinghouse.
- Zhu, Y. (2005). Written Communication across Cultures: A socio-cognitive perspective on business genres. John Benjamins Publishing.