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  7. Volume 2 Issue 3, 2026
Article|OPEN ACCESS

Research on the Characteristics and Optimization Paths of the Acceptance Process of Ideological and Political Education from the Perspective of New Media

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Chuangbin Wang

School of Marxism, Jianghan University, Wuhan, Hubei, China

Volume
Volume 2 Issue 3, 2026
Link
/journals/6/articles/331
DOI
10.65285/RET.V2I3.002
Copyright
Published by NSP.

Abstract

New media technology has reshaped the dissemination ecosystem of educational information, resulting in new characteristics of the acceptance process of ideological and political education, such as actively constructed acceptance methods and increasingly intelligent acceptance media. Therefore, it is necessary to make full use of the characteristics of ideological and political education acceptance in the new media environment to make new changes. By enhancing the media application capabilities of ideological and political educators and optimizing intelligent media acceptance scenarios, we can promote the deep integration of traditional advantages of ideological and political work with information technology, effectively enhancing the contemporaneity and attractiveness of ideological and political education.

Keywords

  • New media
  • Acceptance of ideological and political education
  • Characteristics
  • Optimized paths

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References

  • [1] Zhang Jian. Characteristics and Educational Countermeasures of College Students’ Acceptance of Ideological and Political Education in the New Media Environment [J]. Heilongjiang Higher Education Research, 2019, 37(7): 145-148.
  • [2] Yan Ni, Jia Fuqiang. Characteristics, Dilemmas, and Solutions of Ideological and Political Education in Colleges and Universities in the Age of Smart Media [J]. Middle School Political Teaching Reference, 2022 (12): 48-51.
  • [3] Zhang Lei. Innovative Research on Digital Empowerment of Discourse Communication in Ideological and Political Education in Colleges and Universities [J]. Media Forum, 2024, 7(14): 118-120.
  • [4] Peng Zhen. Exploring the Effectiveness of Ideological and Political Education in Colleges and Universities under the New Media Environment [J]. Modern Vocational Education, 2022 (17): 166-168.
  • [5] Wu Juanjuan. Exploring the Opportunities and Challenges of Ideological and Political Education Discourse in Colleges and Universities in the Era of Media Convergence [J]. Journal of News Research, 2022, 13(17): 196-198.
  • [6] On the Challenges and Opportunities of Ideological and Political Education in Colleges and Universities in the New Media Era [J]. Journal of Harbin Vocational and Technical College, 2023 (06): 47-49.
Research on Educational Theory
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Key Dates

  • Published:2026-09-21 15:02:28

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